If you’re looking for modern styled furniture and home decor that mixes traditional, modern styling with a handcrafted appeal, you can find no better place to shop than west elm. The brand is known for its clean, simple furnishing, with mid-century details, in muted colors, and solid, quality designs. The retailer expertly designs all its furniture in their Brooklyn, New York studio, and has more than 85 retail locations throughout the United States.
One of the best things about west elm is its commitment to promoting and supporting the handcrafted market. More than 20% of the items that west elm offers are handmade from artisans around the world. With a commitment to sustainability and promoting small businesses and crafters, west elm has built a brand that provides classic lines with not only modern details, mixed with the handcrafted quality, but also a brand that cares about their community and customers.
If you’ve ever visited a west elm retail location, you’ll find inspirational displays to inspire your home interiors. It’s much more a showroom than a store. Each location is also responsible for its own styling in an effort to connect with their local community. But there are so many products available, and most with highly detailed customization options, that you won’t find all the available products in-store. You can order directly through west elm on their eCommerce web site. Unfortunately, there aren’t many consumer reviews available for the products, and the descriptions can leave a lot of unanswered questions.
To help you save time and give you an honest and thorough review of west elm’s products, we decided to create a series where we reviewed all the different collections available in one of their retail locations. These reviews were conducted with you in mind, and we visited the Jacksonville, Florida west elm showroom to bounce, plop, feel, and evaluate each product listed. We also tried to keep in mind differing tastes and scenarios that a particular piece would fit, even if it didn’t match our aesthetic. More importantly, we focused on durability, stability, and how well-constructed items are, which are the foundational aspects of choosing a piece for your home.
About west elm
Founded in 2002 by William-Sonoma, west elm was created to meet the market’s demand for high-quality, classic designs at affordable pricing. Their primary vision is to help their customers “express their personal style at home and in the world.”
With more than 90% of their products designed inhouse at their Brooklyn, New York studio, they are also the first home goods U.S. retailer to offer Fair Trade products in 2014. Where available, west elm products are created with sustainably sourced materials, and most fabrics are composed of organic fibers.
More importantly, however, is west elm’s commitment to elevating artisans around the world. With partnerships with more than 35 groups of artisans, including sellers of handcrafted goods on Etsy, west elm has committed to making sure that 20% of their inventory is handmade.
In-store, they offer free home design services, where a skilled and trained interior designer will come to your home and help you create the perfect space. And don’t worry – these designers aren’t there to push only west elm products! Their job isn’t to sell you on their furniture and decor. Their job is to make sure you love your space, so if the vintage dining table you found at a flea market is the perfect fit, they’re going tell you to go for it!
All in all, west elm really works to make sure that they’re seen as a “feel good” brand. They realize that it’s vital for consumers to support the bigger picture when they make a purchase. They want to know that they’re helping someone else. It’s their commitment to sustainability, Fair Trade, and artisans, that really makes west elm stand apart.
Our west elm Furniture Reviews
1. west elm Sofa Reviews
A recent study found that the average person spends more than 20% of 24 hours in their living areas. As such, it’s important that y our living room is a comfortable, inviting place where you’ll want to spend time. West elm has a large selection of sofa collections for every style, and most are highly customizable to your space. You can choose from over 100 different upholstery options in some cases, whether you want a deep-seated couch, back pillows, and of course, the perfect sectional configuration. But are they comfortable? We tried out the top-selling sofa collections to give you the real deal!
2. west elm Bedroom Collection Reviews
Because you spend more than half your life in bed, it’s essential to make sure that your bedroom space is as comfortable and pleasing as possible. From bedframes that stand out to both classic and unique takes on dressers and nightstands, west elm provides a variety of collections for bedroom furniture. Whether you like mixed materials like wood and lacquer or prefer the classic, sleek wood stylings of yesteryear, there’s an option for you! We reviewed all the different collections west elm has available, so you can make the right choice to outfit your bedroom just the way you want it!
3. west elm Rug Reviews
Choosing a rug for your home can be a statement or a way to tie everything together. Fortunately, there are a variety of gorgeous handcrafted options at west elm to inspire your rooms. Whether you’re looking for that vintage pop in a minimalist living area, a transitional rug to work in an open layout, or a quality, durable protectant for your hardwood floors, there’s a rug for you at west elm. We checked each for how soft it was, whether or not we determined it was pet-friendly, and suggested areas of the home where we think a particular rug would work best!
4. west elm Curtain Reviews
When you’re designing your space, light is a major factor, and the proper curtains can tone down glare and direct sunlight, and give an ethereal feel to your room. But to make the proper decision for your room, you’ll need to see how sheer a curtain is and how much light comes through. That’s why we went and checked out the sampling of options at west elm. We wanted to give you the information on how much light actually comes through, whether the blackout liners make a difference, and a determination on the quality and feel of each piece so you can make the right choice for your space.
5. west elm Bedding Reviews
Getting a good night’s sleep depends on more than just making sure you have the proper mattress. The right bedding is also a deal-breaker. Proper bedding can keep you comfortable while you sleep and regulate your body temperature. You’ll also need to make sure that your bedding is durable enough for daily use, and can survive washing. Fortunately, west elm offers a large selection of different bedding options for you to choose from. Whether you run hot or cold during the night, there’s a high-quality set of bedding that can help you get the best night’s sleep!