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The History and Rise of Pottery Barn


Pottery Barn store with open doors show the interior store filled with home furnishing merchandise.

Pottery Barn is an American high-end home furnishing retailer that operates in a range of countries outside the U.S. including Canada, Mexico, Puerto Rico, Australia, and the Philippines. Aside from the traditional brick-and-mortar stores, the company also has two retail catalogs and an e-commerce site. It has its headquarters in San Francisco, California.

Pottery Barn is owned by Williams-Sonoma, Inc., a multi-channel specialty retailer and one of the U.S.’ largest e-commerce retailers for home furnishing.

Pottery Barn History

Exterior shot of the upscale home furnishing retail store chain Pottery Barn in Edina, Minnesota.

Pottery Barn was founded by Paul Secon and Morris Secon in 1949 with the aim of offering quality home furniture. The company was later sold to Williams-Sonoma Company in 1986 with 13 stores (Williams-Sonoma Inc, 2017). The company plans were intended at increasing the market share in the home furnishing industry. The complexity of the home furnishing industry requires an organization to develop a plan that will make it widely accepted by the consumers.

Continuous analysis of consumer needs is vital for sustainable performance in the market. Williams-Sonoma became the parent company of Pottery Barn after the founders of the companies sold their shares. The design ideas of the company were intended to provide an exclusive appearance that people will be willing to implement for their homes.

The company has stores in Canada, US, Mexico, Philippines, and Australia which offer the furnishing products to the consumers (Williams-Sonoma Inc, 2017). It is possible for an individual to locate the stores of the company which is vital in increasing the performance in the market. The availability of stores has contributed to the enhanced performance of the company through an increased market share.

Employees planning a concept for their company.

Since its establishment, the company has developed plans to deal with the changes in the home furnishing industries. An organization is required to come up with furniture that is widely accepted by the consumers for increased performance.

Pottery Barn started operations in the US which required the evaluation of the consumer needs in the area. The customer service was a primary focus of the company to improve the productivity in the furnishing industry. Pottery Barn has been able to open over 198 stores which offer decorative accessories and stylish furniture (Williams-Sonoma Inc, 2017).

The furniture of the company is designed to meet the different needs of the clients in the local and international markets. The beddings and duvets are sold by the company to increase the customer base in the furnishing industry. The interior and exterior design of the home is an important aspect for a homeowner.

Pottery Barn has developed products that will offer solutions to the consumer needs for a smooth flow of operations of the company. The company has been able to operate for the many years in the furnishing industry through the ability to evaluate the consumer tastes and preferences in home design. The collection made by the company is used to provide a sustainable competitive edge in the furnishing industry.

Businessman giving handshake to satisfied clients.

The stores and online operations of the company are used to satisfy the furniture needs of the targeted consumers. Pottery Barn has specified operations on the bedroom and bathrooms of the clients by offering beautiful furnishes. The furniture is used to fit the small and large spaces of the house which has made the company to gain popularity in the targeted markets. The many designed developed by Pottery Barn staffs have made it offer quality products to the consumers effortlessly.

The decorating advice provided aims at improving the appearance of every room of the home. The focus of the different rooms has assisted in developing many products that a company offers to the homeowners. The company operates with furniture and home decoration professionals to improve the interior design of the home. Standard products by the company have made it increase the market share in the US and international markets (Williams-Sonoma Inc, 2017). It is necessary for a company to be passionate about offering products and services to the consumers to deal with the changes in consumer needs.

The home design market requires a company to develop a plan that will enhance production through quality customer services and products. The stores of Pottery Barn are easily located to acquire an increased level of profitability in the market. The retail stores in different countries offer the consumers with a physical location to acquire the furnishing production which contributes to the increased market share in the home design industry.

The embracing of new technology has made the company to adapt to the changes in the home design industry for constant performance improvement. Extended performance of a company is achieved through the implementation of plans that will deal with the changes in business environment. Pottery Barn plans focus on the business environment of a different nation in offering home design products that will be widely accepted in the market.


Pottery Barn products are motivated by the new opportunities in the home design market. The products developed should be able to offer unique satisfaction to the homeowners in interior and exterior areas. The ability to deal with the consumer needs has made the company to acquire an increased sales volume in the targeted market.

The selling strategy implemented by the company aims at achieving an increased market share in the local and international markets. The fashion furniture is the vital products aspect that is used by the company in the production process. The potential consumers can buy products at affordable prices which increase the number of people able to purchase from the company.

The seasonal home furnishes are provided by the company to deal with the changes in the weather (Garcia, 2017). The ability to offer cold and hot furniture helps in accomplishing the desired production level in the market. The seasonal products are used by the company to deal with the increased levels of competition in the home design market.

The furniture selection by the company is based on consumer feedback which is vital for a successful flow in the market.

The product designs are aimed at dealing with the changes in fashion and lifestyles of the targeted consumers. The furniture selection by Pottery Barn is aimed at providing an increased customer experience that will enhance the productivity of the company. A good design in the furnishing industry is essential for increased competitiveness in the industry.

Pottery Barn is a US-based upscale furnishing store chain with stores in US, Canada, Mexico, the Philippines & Australia is a wholly owned subsidiary of Williams-Sonoma.

The ability to deal with competition in the home design industry is mainly due to the designs used by the company. The business model used by the top management provides staffs with a friendly working environment for innovation. Innovation and creativity is an important aspect for a company to have an increased competitive advantage in the targeted market. The furniture selection is made considering the different local and foreign designs in the industry.

The designs are integrated to come up with furniture that will be accepted by many people in the market. The old models are used by the company in inventing a new product that will be cost effective and standard to the consumers. Proper development of furniture models is essential for enhanced performance in the industry.

Furniture expo provides the management with information on different designs available in the market which is needed for increased performance in the industry (Garcia, 2017). The company growth is based on the ability to deal with the changes in the market by offering quality products at affordable prices. Pottery Barn has been able to offer decorations and furniture for homes at affordable prices making it have an extended survival in the furnishing industry.

The increased stores of Pottery Barn are contributed to the demand for products and services offered by the company. By analysis the Maslow’s hierarchy of needs the company has been able to develop products that will meet the different level of consumer needs. It is necessary to develop products that are necessities and other luxurious.

The quality control implemented by the company is meant to enhance the sales volume in the home design industry. High margin designs are used by the company to increase the number of people purchasing the furniture and decorative accessories. The sales volume is used to measure the productivity of the company in a particular industry.

Pottery Barn aims at increasing the productivity of factors of production by using innovation and technology in technology (Garcia, 2017). The scarcity of factor of production requires a company to come up with a technique that will help in offering products with the available resources.

Businessman with transparent tablet PC computer projecting virtual building blueprint.

Innovation and advanced technology are used in making the factors of production productive for long-term benefits of the company. The designs of Pottery Barn are within reach of the company where the factors of productions are used to implement a particular design of the product. The transformation of the furniture industry through unique products has made the company acquire the intended sales volume in the market.

Success plans

The physical and online operations are used by the company to acquire an increased market share in the targeted industry. The components used to come up with accessories and furniture sold by Pottery Barn is of high quality to make the company successful in the targeted market.

The future designs are forecasted by the company through the evaluation of fashion trends in the market. The company stores occupy a space of 28,000 square feet which is used to offer innovative products to the consumers (Chu, 2018). The retail troubles are handled by the top management of the company through the application of successful strategies.

A Pottery Barn store on Bethesda Avenue.

The company has 198 locations which are used to offer the furnishing home products to the consumers. Pottery Barn products are small to attract the young generations in the market. The Pottery Barn Kids is used in ensuring that there are furniture and accessories for children.

An organization can maximize production by developing products that will meet the needs of various groups of people in the market. The ability to deal with children and adult needs has contributed to the success of the company in the furniture industry. In dealing with declining sales volume, the company develops a product line that will be accepted in the market.

The small spaces of houses have led to the company to develop products that are right to the consumers. The products aim at adding value to the clients for an exclusive appearance of the home.

The low price strategy is used by the company to acquire a large market share in the furniture market. The high level of business entry in the furnishing industry requires a company to apply the cost leadership strategy where the prices are lower than competitors. The lower prices with similar quality are used by the company in increasing the sales volume in the market. The evaluation of consumer behavior is an important aspect that is used by a company in achieving the sales targets.

Pottery Barn develops products that will handle the furnishing challenges to handle the competitive pressure in the local and international market (Chu, 2018). The pressure of competition requires a company to use prices that will be affordable to the different consumers in the market.

The supply chain of Pottery Barn has contributed to the growth of the company by monitoring the flow of raw materials to the finished goods. It is essential for a company to have a proper supply chain policy that will make the raw materials and finished goods improve the value in the market.

Conceptual business illustration chart in green background.

The evaluation of suppliers and consumers assists a company in developing an effective supply chain plan. The demand and supply movements in the markets are used by the company in acquiring a sustainable performance in the targeted market (Chu, 2018).

The profitability of Pottery Barn is boosted by proper planning of the supply chains in the market. Company stock is supposed to meet the demand of the consumers in the market for a successful business operation.