Client: La Sastrería
Instagram: @lasastreriavalencia
Design: Masquespacio
Instagram: @masquespacio_ana
Instagram: @masquespacio_chris
Photography: Masquespacio
Surface: 200 m2
Opening: August 2020
Suppliers & Materials:
Contractor: ATG
Customized Furniture: Design by Masquespacio, Local Production Customized Lighting: Design by Masquespacio, Local Production
Handmade Tiles Restaurant: Design by Masquespacio, Production Vicente Camp
Printed Tiles Bar: Design by Masquespacio, Production Leopoldo MoraWave Sculpture: Design Masquespacio, Production Vicente Camp
Technical Lighting: Arkoslight
Upholstery: Grapes
Masquespacio
Masquespacio is an award-winning creative consultancy created in 2010 by Ana Milena Hernández Palacios and Christophe Penasse. Combining the 2 disciplines of their founders, interior design and marketing, the Spanish design agency creates branding and interior projects through a unique approach that results in fresh and innovative concepts rewarded with a continued international recognition by media specialized in the design, fashion, and lifestyle trends. They have worked on projects in several countries like Norway, the USA, France, Portugal, Germany, and Spain.
Actually, they are working on different projects in Spain, Saudi Arabia, Cambodia, Qatar, Italy, France, and Colombia.
Masquespacio presents La Sastrería, the last restaurant they designed in Valencia in the Canyamelar – Cabanyal neighborhood.
The design takes its inspiration from the dream of chef Sergio Giraldo and bartender Cristóbal Bouchet to open their own restaurant La Sastrería, with the help of Grupo Gastroadictos. The aim of the project like in most of Masquespacio’s projects has been to fulfill the illusion of a group of young entrepreneurs, seeking to offer a new culinary and sensorial experience in Valencia.
Located in the maritime neighborhood from Valencia called Canyamelar – Cabanyal, the restaurant designed by Masquespacio is divided into three parts, with a special reference to Sergio’s food.
Thus, in the first part, we can find a bar that highlights the neighborhood itself, not only through its architectural references, but also its locals and their way of living. This way it represents the act of taking fresh air (Tomar la Fresca) during the warmest days when the neighbors get on the streets with their chairs from home and come together for a chit chat.
Ana Hernández, creative director from Masquespacio: “We tried to recreate the habit from the neighbors in the interior, amongst others through the reinterpretation of the plastic chairs they are used to take from their homes to the streets.”
The design shows patterns made with customized tiles that reinterpret the façades from the neighborhood. Special attention has been given to the bar that looks like a façade on its own with its ornaments and singular figures. In the middle we can see how the attention is centered on the selection of spirits that will be used for the cocktails, being the specialty from Cristóbal and La Sastrería.
It should also be noted that in this space Sergio’s food selection is made of references from the neighborhood and products from the sea, always with a traditional focus, slightly reinvented.
On the other hand, we have the second part of the restaurant in which the most authentic seafood made by Sergio is clearly the main attraction point of the venue. Hereby, the design recreates a huge wave that grows toward the kitchen and is traduced into a sculpture made of ceramic pieces. The floors of artisan ceramic in white and blue makes us experience the division between the water and the sand of the sea, while the chairs designed for space are a reference to the fishing boats.
Ana Hernández, creative director from Masquespacio: “Here we wanted to create a scene focused on the kitchen, submerging the whole restaurant like if you are in the middle of the sea, directed towards the most important part of the space. It’s a pure fantasy like Sergio’s dishes.”
Last, behind the kitchen, the storage spaces are designed as a fish market.
Concerning the materials, there was the main approach to use tiles in two different ways: custom-made with prints designed by Masquespacio for the bar zone, next to the handmade clay + ceramic tiles for the restaurant.
Awards & nominations
Young Talent of The Year by Elle Deco International – Winner 2020
Young Talent of The Year by Elle Decoration Spain – Winner 2020
Interior Designer of The Year by T Magazine Spain – The New York Times – Winner 2019
Design Summit Nomination “Best Updater” by Architectural Digest Germany – 2018
Inside Award “Best Hotel” The Student Hotel Barcelona – Winner 2018
Hospitality Design Nomination “Public Spaces / Budget” The Student Hotel Campus Barcelona – Winner to be announced 2018
German Design Award “Interior Architecture” Albabel restaurant 2017 – Winner
Hospitality Design Award “Guestroom Economy” Valencia Lounge Hostel – Winner 2017
Hospitality Design Nomination “Casual Restaurant” Hikari Yakitori Bar 2017
Wallpaper Design Award “Best Speckle” Obloha lamp redesign for RACO – Winner 2017
Massimo Dutti “New Values” by Architectural Digest Spain – Winner 2016
Wave of the Future Award by Hospitality Design Magazine – Winner 2016
Red Dot Design Award – Telling Tales LZF Lamps Corporate Campaign Winner 2016
Good Design Award – Telling Tales LZF Lamps Communication Campaign 2016
Hospitality Design Nomination – Best Upscale Restaurant 2016 Nozomi Sushi Bar
Restaurant & Bar Design Nomination – Best Europe Restaurant 2015 Nozomi Sushi Bar
WAN Awards Emergent Studio – Longlist 2015
PAD Colombia Gold – Interior Architecture Winner 2014
German Design Award Nomination – 2Day Languages 2014
International Chinese Media Award Nomination – Kessalao Germany 2014
Best of Archilovers 2015 – Nozomi Sushi Bar 2015
Best of Archilovers 2015 – Academia Altimira 2015
Design & Design Award Winner – Several projects (21 awards)
