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The History and Success of Joss and Main

History of Joss & Main.

Joss & Main is a subsidiary of that was founded by Wayfair LLC in 2011 as a new sub-organization/division of their popular home furnishings company. Joss & Main is a membership-based website offering all kinds of inspirational decor items via spotlight collections that highlight a variety of styles and design trends, as well as special daily events. The company also collaborates with celebrities and well-known influencers in the design community on specially curated collections. As’s designer division, Joss & Main offers furniture, accessories, and lighting of every single shape, style, and size.

Their online store virtually has everything for your home and you can see much of it on well-known HGTV home decor shows. And, they don’t stop at just interior furnishings but carry a wealth of outdoor furniture, lighting fixtures, and accessories as well. Their other major claim-to-fame would definitely have to be their affordable prices. What Wayfair’s goal was with the launching of the Joss & Main division was a flash-sales-website featuring home goods, much like Gilt Home and One Kings Lane. However, they also wanted it to have considerably lower prices. They have succeeded on both fronts and have become a household name in just seven years.

About the Parent Company

No article called “The History and Success of Joss and Main” could possibly be complete without some info about its parent company. As a U.S.-based e-commerce company Wayfair, Inc. sells all kinds of home goods, some of which are the same as what is also carried by Joss & Main. The company was formerly named CSN Stores until 2011 and was founded in 2002. These days, since becoming Wayfair, the company sells numerous décor items and home furnishings on their website. The company has more than 10,000 suppliers and their website offers more than ten million products.

Wayfair is the parent company of the Joss & Main company.

Although Wayfair’s main headquarters are located in Boston, MA, the company also maintains warehouses and offices all over the U.S. as well as the UK, Germany, Ireland, and Canada. By July 2012, Wayfair had completed the consolidation of all the niche websites under their corporate umbrella at The two exceptions were Joss & Main and AllModern. Then, in August 2012, they launched Wayfair Supply, which is a single destination site for all of their government, business, and institutional customers.

The company is publicly traded on the NYSE and the Wayfair LLC address is 4 Copley Place, Boston, MA, (844) 752-6061. Wayfair’s founders are Niraj Shah and Steve Conine and the original name (CSN) was chosen as a combination of both founders’ names. Today, Shah is CEO, Conine is Chairman, Enrique Colbert is General Counsel, and Michael Fleisher is CFO. The following are the 2017 financial stats for this company of 7,751 employees:

  • Revenue
  • US$4.72 billion
  • Operating income
  • US$ -235.4 million
  • Net income
  • US$ -244.6 million
  • Total assets
  • US$1.213 billion
  • Total equity
  • US$ -48.3 million (2017)

The Wayfair of Today

The website of Wayfair.

As per January 2014 figures, Wayfair was the biggest home furnishings retailer (online-only) in the U.S. It was also the 33rd biggest among all of the U.S. online retailers. Wayfair generated the following revenue from the year 2010 thru 2017:

  • 2010- $380 million
  • 2011- $500 million+
  • 2012- $600 million+
  • 2013- $900 million+
  • 2014- $1.3 billion+
  • 2015- $2.25 billion
  • 2016- $3.4 billion
  • 2017- $4.7 billion

On April 25, 2018, Wayfair hosted the very first “Way Day” sale. On that day, sales quadrupled in comparison with an average March day. These figures are according to an Edison Trends report, (a major analytics firm). In addition, the total unique buyers’ number on that particular day also went up by almost 400 percent in comparison to their March average.

Key Information About Joss & Main

Information about Joss & Main.

The Joss & Main headquarters address is:

177 Huntington Avenue, Suite 6000

Boston, MA 02115

Tel: (800) 632-8158

The company has 288 employees, making it the second highest among its top ten competitors. Their top ten competitors actually average 140 employees. Those top competitors include but are not limited to Chairish, One Kings Lane, and Zansaar. The company’s most recent reports showed $3.2 million in revenue and that was the highest amount of revenue reported among those top ten competitors.

How Does Joss & Main Work?

How does Joss & Main works.

At 11:00 am EST each day, Joss & Main starts the day by launching its newest sales events, which are divided up by:

  1. Brand,
  2. Designer,
  3. Style,
  4. Furniture type,
  5. Or by a number of varying design themes.

Customers generally have the ability to shop at these events for as many as three days, or until that event sells out. Since these sales are relatively short with a somewhat limited product selection, Joss & Main has the ability to offer deep discounts of as much as 70 percent off on some items.

Mobile Options

Joss & Main mobile option.

The company also provides mobile applications for both Android and iOS, making it much easier for consumers to catch the items they want when they’re on sale.


Due to the fact that the website is always carrying a very large inventory of products plus the fact that every event has different discount and details, quoting a set price for any product isn’t feasible. However, signing up for an account is absolutely free.

About the Competition

Joss & Main’s top ten competitors are:

  1. One Kings Lane
  2. Chairish
  3. Zansaar
  4. Dot & Bo
  5. Viyet
  6. Home Decorators Collection
  7. City of Z Design
  8. The Inside
  9. Move Loot
  10. Rent The Runway

Here’s some quick background info on just a few of those major competitors:

  1. One Kings Lane is definitely Joss & Main’s top rival. The company was founded in 2009 and has its headquarters in San Francisco, CA, operating in the Retail Distributors industry.
  2. Chairish is also one of the top competitors and was founded in San Francisco, CA, in 2012.
  3. Zansaar is another top competitors and was founded in 2012 in Bangalore, Maharashtra, and is also operating in the Retail Distributors industry.

Home Decor For Any Budget

Joss & Main home decor.

You can shop on the Joss & Main website for all kinds of stylish home furnishing and decor items that are a perfect match to your own personal tastes, as well as your budget, whether it’s large or small. Here are some of the featured categories:

~ Faux Flowers & Plants

~ Home Accessories

~ Mirrors

~ Pillows & Throws

~ Wall Art

~ Wall Decor

~ New Decor

~ Decor on Sale

Shopping on Joss & Main

Shopping on Joss & Main online.

Money Back Guarantee

As per their money back guarantee, you’ll receive a refund on any Joss & Main purchase that you’re not happy with. You can learn all about this on the Joss & Main homepage.

Promotions, Discount Codes & Payment Options

Joss & Main offers numerous coupon and promo codes. So far this year, they have offered two total discount codes on their website. Last year, they offered four total promotional codes. As far as payment options, Joss & Main accepts debit cards, as well as prepaid gift cards. You have the option of paying online with your prepaid or debit card during checkout and more information regarding their card payment policies are available on their customer service page. They also offer a mobile app, which you can download at Joss & Main for iPhone / iPad in the Apple App Store, or Joss & Main for Android in the Google Play Store.


Joss & Main offers free shipping each and every day of the year. They are currently requiring that orders meet their minimum purchase requirement of $49. Find more info regarding shipping policies on the Joss & Main website ‘s shipping policies page.

They ship internationally as well, depending upon the country. See their shipping policies page to see if your country is on the list of countries where they ship. Remember, however, that just like the majority of other retail websites, the shipping policies may change. To stay up-to-date on those policies, it’s always a good idea to check the website periodically.

Shipping & Delivery Exceptions

Joss & Main shipping and delivery.

Deliveries are usually not made on weekends.

Joss & Main cannot ship to Military APOs or P.O. Boxes.

Some shipping restrictions or additional fees may apply if you live in a non-contiguous U.S. territory or state i.e. Alaska, Hawaii, Puerto Rico, or the U.S. Virgin Islands.

A signature isn’t required for delivery of small parcels, however, a determination about leaving your package unattended is at the discretion of the carrier.

All deliveries will be made by UPS or FedEx and the available shipping options will be available in your Shopping Cart.

Large or fragile items will be delivered via FedEx, UPS, or our partner carriers who specialize in transporting and delivering larger parcel freight.

Media Presence

In case you’ve never heard of or bought from Joss & Main, then you’ve at least undoubtedly seen their home furnishings on HGTV. In recent news, it was disclosed that another online retailer of home furnishings would be joining the HGTV family. As reported earlier, Wayfair teamed up with Jonathan and Drew Scott’s very popular HGTV show entitled “Brother Vs. Brother”. And now, Joss & Main made an announcement regarding its partnership with the HGTV show “Beachfront Bargain Hunt”, which is also a renovation series. What that means for the viewing audience is that they will be afforded the unique opportunity for purchasing the home furnishings that will be featured on the show beginning June 10, and lasting for six weeks after that.

In a recent comment regarding this joint endeavor and what it could mean for J&M shoppers as well as HGTV viewers, Paul Toms, Joss & Main’s GM, commented by relating how thrilled they are to be joining forces with HGYV for the second consecutive year on this popular show. He also said that the show’s beach-house themed collaboration was coming at the absolute best time of year and they’re all very excited about helping real families with decorating their outdoor spaces and new homes with stylish pieces that are also budget-friendly.

Joss & Main's facebook post.

Social Media

Joss & Main, of course, has numerous social media pages. As of June 2018, the company had 1.3M Facebook fans and 20.8K Twitter followers. We’ve assembled all of those social media links for you as follows:

Twitter feed –

Facebook page –

Pinterest page –[]=joss%20and%20main%7Cautocomplete%7Cundefined

Instagram profile –

YouTube channel –

Affiliate Program

Joss & Main affiliate program.

For all of you affiliate marketers, Joss & Main also has an affiliate program. So, when you use their referral or affiliate program, you have the opportunity of earning commissions when you refer new customers to the Joss & Main website. And, anybody who knows anything about affiliate marketing knows that the more popular and enticing the product that you’re marketing is, the more money you can make. That means that being a Joss & Main affiliate could change your life for the better. So, you might want to check it out today.

Joss & Main in the News

News about Joss & Main.

In recent news, it was reported that had raised $36 Million for fueling the growth of Joss & Main, which was characterized as the “Fastest-Growing Private Sale Site for Your Home”. The investors included:

– Battery Ventures

– Great Hill Partners

– HarbourVest Partners

– Spark Capital

According to the story, Joss & Main has been gaining tremendous traction during a short period of time via its uniquely curated e-commerce approach. The website had reportedly hit its highest day of sales yet on Cyber Monday by a more than a 50 percent factor with overall sales that had risen by ten-fold over the previous year. Numbers like those are making it quite clear that shoppers are loving the overall Joss & Main experience.

In other news, it was reported that the release of the Joss & Main mobile app had aided in driving steady sales growth and, in fact, the percentage of revenue derived from mobile had jumped up by 50 percent during the holiday season. Mobile shopping is a representation of more than one-third of all sales every weekend, reaching almost 40 percent on Cyber Monday. In fact, mobile is growing four or five times faster than the rest of the company’s business.

Customer Quotes

“A very impressive experience ……. on more than one occasion.”

“Each representative was extremely pleasant and willing to help resolve the issue.”

“Returns/exchanges were free of charge.”

“I’m so pleased with their prompt the delivery.”

“The barstools and rugs purchased for my new home were a perfect fit.”

“I will undoubtedly continue shopping at Joss and Main.”

“One happy customer!”

“Ordered quite a few items over the past six months to furnish our new home and have been very pleased.”

And, here’s a quote from Joss & Main:

Quotes about Joss & Main company.

“Visit our site for the perfect styles you love at prices that may seem too-good-to-be-true. Orders over $49 ship free because we believe that an incredible deal is a beautiful thing.”