Colorado’s luxury real estate market underwent a dramatic transformation between 2018 and 2023. The state’s wealthiest residents—those earning $500,000+ annually—reshaped neighborhoods from downtown Denver penthouses to Aspen ski chalets, driving unprecedented price growth and expanding the definition of “luxury living” in the Centennial State.
This period captured a unique historical moment when ultra-low interest rates, pandemic-driven lifestyle changes, and the remote work revolution converged, unleashing a wave of high-end purchasing that rippled through urban centers, affluent suburbs, mountain resort communities, and everywhere in between.
While representing just the top 1-2% of Colorado’s earners, these affluent buyers wielded outsized influence on housing markets statewide, turning formerly middle-class neighborhoods into luxury enclaves and transforming vacation destinations into year-round communities for the wealthy. Their movements—both into Colorado from coastal states and within Colorado from cities to mountains—created new patterns of wealth distribution that continue to shape the state’s real estate landscape today.
Regional Preferences: Urban, Suburban, and Mountain Resort Markets
Denver Metro and Boulder
Affluent homebuyers in Colorado exhibit distinct regional preferences, balancing urban convenience, suburban space, and the allure of mountain resort towns. In the Denver metro area and Boulder, many high earners choose urban luxury neighborhoods or close-in suburbs for primary residences.
Denver’s high-end market boomed in this period – the share of Denver-area home listings priced over $1 million more than doubled from 5.6% in 2020 to 13.2% in 2024. By 2023, Colorado’s median home price had climbed ~48% above its 2018 level, reflecting intense demand at the top end.
Suburban Enclaves
Affluent buyers increasingly turned to suburban enclaves for more land and privacy. For example, one realtor noted “feverish” demand in upscale suburbs like Castle Pines (south of Denver), where luxury homes typically sit on ¾-acre lots with 3,500–5,000 sq. ft. and sell for $1.2–$2 million.
These areas offer a wooded, retreat-like atmosphere “like Vail, but only 30 minutes” from downtown – effectively giving wealthy buyers mountain-style living near the city.
Resort Communities
Meanwhile, rural resort communities saw a surge of part-time and relocating high-income owners. Mountain counties such as Summit (Breckenridge) and Pitkin (Aspen) have long attracted wealthy second-home buyers, but the pandemic era amplified this trend.
U.S. Census data revealed that in 2020 over half of homes in several Colorado high-country counties were classified as vacant – “almost entirely” due to part-time residents with second homes, vacation rentals and investment properties. Summit County, for instance, had a 58.7% vacancy rate, reflecting an abundance of seasonal homes owned by affluent outsiders.
Many high-income buyers from out of state (e.g. California or the Northeast) purchased ski homes or retreat properties in Colorado’s Rockies during this period, drawn by the lifestyle and relative tax advantages.
In short, wealthy buyers in 2018–2023 spread out across Colorado: maintaining primary residences in metro hubs (Denver/Boulder), upgrading to spacious suburban estates, and investing in luxury getaways from Vail to Telluride.
Home Sizes, Property Values, and Styles Preferred
Rising Property Values
Property values in Colorado’s luxury segment reached new heights from 2018 to 2023. In the Denver area, the average sale price of single-family homes surpassed $1.3 million in the luxury tier by early 2021, and by 2023 even middle-tier homes in Denver were selling for $600K+ on median.
Statewide, nearly one in ten homes was valued above $1 million by 2023, more than double the pre-2018 share.
Home Size and Features
High-income buyers typically purchased large single-family homes: 4+ bedrooms with dedicated home offices, 3-car garages, and ample square footage. In suburban luxury markets like Castle Pines and Greenwood Village, properties often range from 3,500–6,000 sq. ft. with extensive outdoor space (½ to 1 acre lots).
Such homes commonly feature high-end finishes, gourmet kitchens, home gyms, and other amenities befitting buyers in the $500K+ income bracket.
Mountain Properties
In mountain resort areas, wealthy buyers showed a penchant for sprawling vacation estates and modern “mountain contemporary” styles – think panoramic windows, rustic stone and timber design, and amenities like ski-in/ski-out access.
Aspen’s ultra-luxury market exemplified this escalation: by 2021–22, Pitkin County saw record prices, with the average Aspen single-family sale reaching roughly $7.6 million (nearly $1 million higher than just a few years prior). Even outside Aspen, Colorado’s high-end home prices rose sharply – with “record high prices” across mountain towns in 2020–21 driven by an influx of wealthy buyers.
Quality and Style Preferences
Home size is a priority for these buyers, whether it’s a city mansion or a spacious ski chalet. The affluent also value quality and style: many sought newer construction or recently renovated homes with luxury features (smart home technology, spa-like bathrooms, energy-efficient design).
Notably, some high earners chose unique property types – e.g. luxury condos in downtown Denver or Boulder for a walkable lifestyle, or expansive ranch properties on Colorado’s plains for privacy.
Overall, however, the prevailing trend was toward bigger and pricier: high-income households in Colorado gravitated to high-value real estate that provided abundant space, top-tier amenities, and, increasingly, an architectural style that blends indoor luxury with Colorado’s great outdoors.
Buyer Demographics and Migration Patterns
Buyer Archetypes
Colorado’s $500K+ earners tend to be in their prime working years or early retirement age, and their homebuying behavior reflected different life stages. Industry analyses identified three archetypes of affluent movers during the late 2010s and early 2020s:
- “Explorers,” generally under 39 years old (often young tech entrepreneurs or professionals with young families) who left expensive coastal cities in search of “hidden gem” locations offering better quality of life
- “New Suburbanites,” typically ages 39–54 (established executives or finance/tech professionals with school-age children) who upsized to larger homes in suburban areas
- “Resorters,” typically 55+ wealthy retirees or near-retirees who relocated to their favorite vacation communities (ski towns, etc.) to enjoy an active lifestyle
In Colorado, all three groups have been evident.
Migration Trends
Migration data show that the state continued to attract high-income transplants in this period – for example, net migration into Colorado was around +80,000 people in 2017–2018, and many were well-paid professionals fueling housing demand.
Realtors reported an influx of affluent buyers from high-cost states like California, New York, and Illinois, drawn by Colorado’s comparatively lower taxes and outdoor lifestyle. In fact, a report on wealthy homebuyer trends noted that many affluent Americans “accelerated plans to move to tax-friendlier locales” during this time.
Colorado, with its flat 4.5% income tax and moderate property taxes, benefited from this dynamic as an appealing destination (even if not as tax-free as Florida or Texas).
Professional and Educational Profile
Demographically, high-income buyers skewed educated and employed in high-paying fields – technology, finance, energy, healthcare, law, and senior corporate management are common occupations in this group. The tech sector’s growth in Denver/Boulder played a role, bringing in young wealthy tech employees and founders.
Boulder in particular became a hotspot, topping U.S. metro areas for remote-work prevalence (nearly 28% of workers were remote in 2021, many of them high-earning tech employees). This highly paid talent often purchased homes locally, boosting the luxury market.
Internal Migration
Additionally, some of Colorado’s own affluent residents reshuffled where they live: for instance, internal migration saw certain Denver executives relocating to mountain towns once remote work became viable, or buying second homes there to split time.
In mountain communities, a 2021 study found about half of recent newcomers were able to move there because their jobs allowed remote work.
In summary, the 2018–2023 high-income homebuyer cohort in Colorado included everyone from Millennial millionaires moving out of coastal cities to established local business owners upgrading to estate homes, all converging on the state’s real estate market and often bringing new wealth and expectations to the areas where they settled.
Market Factors Influencing Purchases
Interest Rate Impacts
Several economic and policy factors shaped the homebuying behavior of Colorado’s wealthiest households during 2018–2023. Interest rates were a major driver: coming into this period, mortgage rates were relatively low, then plunged to historic lows in 2020–2021 as the Federal Reserve cut rates during the pandemic.
Affluent buyers took full advantage. Cheap financing reduced the cost of jumbo loans, enabling high-end purchases with minimal borrowing expense. Wealthy Americans “took advantage of low mortgage rates” and remote work during the pandemic to snap up high-end houses.
This contributed to an unprecedented surge in luxury-home sales. In the first quarter of 2021, sales of luxury-tier homes in the U.S. jumped 41.6% year-over-year, far outpacing growth in other price tiers. Denver saw an even bigger boom – its luxury home sales volume in Q1 2021 was about 64% higher than a year prior, one of the largest increases in the nation.
Market Cooling in 2022
By contrast, rising interest rates in 2022 quickly cooled the market’s momentum. As mortgage rates climbed past 5% in mid-2022 (after hovering near 3% a year earlier), demand at the high end pulled back.
Nationwide, luxury home sales fell about 18% year-over-year in early 2022 – the largest drop since the pandemic began – reflecting both the rate shock and a comedown from the prior year’s 80% surge.
Colorado’s luxury market followed this pattern: realtors noted that some would-be buyers, who could theoretically afford multi-million properties, got skittish as higher rates meant substantially bigger monthly payments (even wealthy buyers don’t enjoy paying an extra few thousand dollars a month in interest).
That said, many high-income buyers were insulated from rate hikes by virtue of paying cash or tapping substantial equity – in 2021–22, it was common for over half of luxury purchases in resort areas to be cash deals.
Tax Policy Influence
Tax policy also played a role. The 2018 federal tax overhaul (Tax Cuts and Jobs Act) capped state and local tax deductions (SALT) at $10,000, which hit wealthy homeowners in high-tax states hard.
This provided an extra incentive for some high earners to relocate from places like California, New York, or Illinois to relatively lower-tax states such as Colorado. One analysis in 2021 noted that taxes were “a big driver” for luxury buyers choosing lower-tax markets, alongside quality-of-life factors.
Within Colorado, voters repealed the Gallagher Amendment in 2020 (changing how residential property taxes are assessed) and considered measures like Proposition HH to limit tax increases – all signaling an effort to keep property taxes in check.
Economic Backdrop
The broader economic backdrop was favorable through most of this period: a strong pre-pandemic economy with low unemployment, followed by robust recovery of high-income jobs after the initial COVID shock.
Unlike 2008–2010, when a financial crisis hampered even wealthy buyers, the late 2010s and early 2020s saw high earners enjoy rising incomes and portfolio values. Even volatile equity markets in 2022 did not fully derail luxury housing – by 2023, housing inventory remained so tight that prices stayed resilient despite higher interest costs.
In sum, low interest rates and bullish financial conditions unlocked a wave of buying from 2018–2021, while the subsequent interest rate spike cooled the pace without reversing the price gains. Tax and policy changes subtly pushed more wealthy buyers toward Colorado, reinforcing the state’s luxury housing growth.
Lifestyle Motivations: Remote Work, Recreation, and Climate
Remote Work Revolution
Beyond finances, lifestyle preferences strongly influenced high-income homebuying in Colorado. The COVID-19 pandemic triggered a paradigm shift toward remote work for many high-paying professions, and Colorado emerged as a prime beneficiary of this “Zoom town” phenomenon.
With the ability to work from anywhere, a significant number of affluent professionals chose to relocate to Colorado or increase their time spent at second homes here. According to a mountain communities survey, 50% of newly arrived high-country homeowners in 2020–2021 cited remote work flexibility as a key motivator for spending more time in those communities.
Freed from a daily office in Silicon Valley or Manhattan, executives and tech workers set up home offices in Aspen or Boulder, trading congested cities for Rocky Mountain views.
Outdoor Lifestyle Appeal
Colorado’s blend of outdoor recreation, scenery, and lifestyle amenities has always been a draw, and for wealthy buyers this became even more important. Many high-income purchasers were seeking “intangible luxuries” like family time, health, and space during this era.
A spacious mountain home or an upscale suburban retreat offered safety and serenity during pandemic times. Proximity to outdoor activities – skiing, hiking, mountain biking, fishing – is a major selling point.
One outcome was that formerly “secondary” destinations became primary residences for the rich. Local officials in resort towns observed an “urban exodus” of wealthy newcomers arriving to live full-time in what were once vacation homes.
Climate and Environment Factors
This lifestyle reshuffling was partly about climate and environment: Colorado’s climate, with low humidity, four distinct seasons, and abundant sunshine, appeals to those leaving coastal or southern locales.
In relocation surveys, newcomers frequently cite the state’s 300 days of sunshine and access to mountains as reasons for moving. Quality of life considerations like good schools and lower crime (compared to some big cities) also factored in decisions by affluent families to settle in Colorado’s suburbs.
Home Amenities Priority Shift
Moreover, the pandemic spurred interest in properties with private amenities – e.g. home theaters, pools, and expansive yards – as upscale buyers sought to create self-sufficient sanctuaries for their households. Colorado’s high-end market catered to these tastes, with luxury developments featuring on-site fitness/spa facilities or equestrian acreage.
It’s worth noting that not all lifestyle motivations were new in 2020: even in 2018–2019, wealthy individuals were buying ski-in/ski-out condos simply for love of skiing, or Denver lofts for the cultural scene. But the scale of lifestyle-driven moves accelerated from 2020 onward.
Remote work took what used to be a trickle of CEOs buying mountain vacation homes and turned it into a broader movement of high earners relocating to the Rockies. By 2023, Colorado had firmly solidified its reputation as a haven for those affluent buyers seeking a balance of economic opportunity and outdoor-oriented lifestyle.
Comparison to 2008–2017 Trends
Economic Recovery Context
The 2018–2023 period marked a distinct chapter in Colorado’s luxury housing story, especially when contrasted with the prior decade (2008–2017). The earlier period was bracketed by the Great Recession and a long recovery.
In the aftermath of the 2008 housing crash, high-end home sales in Colorado slowed sharply; luxury properties lingered on the market and prices dipped in some elite neighborhoods. However, as the economy rebounded in the 2010s, confidence returned to affluent buyers.
From 2013 onward, Colorado’s upscale housing market saw steady growth. By the late 2010s it was already setting records – Denver’s luxury sales volume nearly doubled from 2013 to 2017, rising about 84% over five years.
In 2017 alone, the Denver metro logged almost $2.6 billion in homes sold for $1M+, up from $1.98 billion in 2016, with luxury single-family transactions up 28% year-over-year.
Unprecedented Pandemic Surge
This momentum carried into the very early part of our focus window (2018–2019 saw continued strong demand from local millionaires and relocating executives). But nothing in the 2008–2017 era quite matched the frenzy of 2020–2021.
The surge in luxury buying during the pandemic was unprecedented: national reports showed the share of $1M+ homes hitting record highs by 2021–2022 (doubling the pre-pandemic share), and Colorado was part of that story.
Unlike the gradual, somewhat linear growth of the 2010s, the early 2020s saw a sudden spike in both prices and sales volume at the high end, followed by a sharp but partial reversion in sales when interest rates rose.
Inventory and Supply Changes
Another key difference is inventory and supply. The 2008–2017 period began with an excess of luxury homes (as some speculative high-end builds sat unsold post-crisis) and ended with inventory tightening.
By 2017, Denver had an “all-time low” number of active listings on the market, creating upward price pressure. However, new construction at the high end was relatively modest through the 2010s.
In 2018–2023, supply became even more constrained, partly because many owners refinanced at low rates and chose not to sell. This contributed to the competitive bidding and rapid price gains of the pandemic era.
Geographic Diversification
Geographically, the 2008–2017 decade saw most high-income purchases centered in traditional locales: Denver metro, Boulder, and established ski towns. In 2018–2023, we observe more diversification – secondary cities (Fort Collins, Colorado Springs) and smaller resort areas gained popularity among the affluent as remote work enabled wider dispersal.
Lifestyle priorities also shifted: prior to 2018, few could imagine working full-time from a ranch in Steamboat Springs, whereas by 2021 that became almost routine for some tech millionaires.
Market Resilience
In terms of market vulnerability, the luxury segment in 2008–09 experienced price cuts and longer sales cycles as credit tightened and wealth contracted. In 2022–23, despite economic headwinds, luxury prices largely held firm or even rose slightly further due to low inventory, though sales volume declined.
This resilience underscores how differently the two periods ended: 2017 closed with concerns about affordability capping further growth, whereas 2023 closed with luxury home values at peak levels but a calmer sales pace under higher interest rates.
Overall, 2008–2017 was a story of rebound and expansion for Colorado’s high-end housing, but 2018–2023 was a story of acceleration and transformation – turbocharged by a unique convergence of cheap money, remote work, and lifestyle reorientations.
The result is that Colorado’s luxury real estate landscape in 2023 looks markedly different (in pricing, buyer makeup, and geographic distribution) than it did a decade prior, having weathered dramatic swings and emerged even more firmly as a destination for America’s affluent homebuyers.
Conclusion
From 2018 through 2023, Colorado experienced a high-end housing boom fueled by its most affluent households. These $500K+ earners drove up demand (and prices) for luxury primary residences in Denver and Boulder, spacious estates in the suburbs, and coveted second homes in the mountain resorts.
The influx of wealth and the shifting priorities of buyers (toward remote work and recreation) reshaped real estate patterns across urban, suburban, and rural parts of the state. Economic tailwinds – low interest rates, stock market gains, and favorable tax considerations – enabled many of these purchases, while the pandemic introduced new motivations and flexibility for living in Colorado’s desirable locales.
Compared to the prior decade, the recent period saw an unprecedented surge in luxury market activity, followed by a stabilization at a new high plateau of values. Looking ahead, the trends set in motion from 2018–2023 (such as distributed remote-working affluent populations and an ingrained preference for Colorado’s lifestyle) are likely to continue influencing the state’s housing market.
Even as interest rates and economic cycles change, Colorado’s blend of strong economy and outdoor quality of life means it should remain a magnet for high-income homebuyers. The past five years have underscored that for America’s wealthy, the Centennial State is not just a place to vacation – it’s a place to put down roots and invest in property, whether it be a penthouse in Denver or a mountainside mansion in Aspen.
References
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- “Record 8.5% of U.S. Homes Worth $1M or More – Housing Update.” Innovative MLO
- “Luxury-Home Sales Jump 42% In First Quarter, Outpacing Rest of Market.” Redfin News
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