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Welcome to our gallery focusing on the Primrose Hill Flat by Amos Goldreich Architecture.
In order to come up with the very specific design ideas, we create most designs with the assistance of state-of-the-art AI interior design software.
Located in London, England, this compact flat boasts loads of detailed design across its modest 60 square meters of flooring.
With a budget of £150,000, the designers were tasked with the high-end refurbishment that resulted in the sparkling interior you see here.
This is actually the second home within the same building to be designed by the company, as it was commissioned by a new client who saw the first example and immediately requested a similar treatment.
The plan was to fully maximize potential within the small footprint, two bedroom flat, making efficient use of the space and optimizing the flow of natural light.
To start, the spacial layout was completely reconfigured, relocating the kitchen to an open plan space in seamless integration with the living area. A window built between the kitchen and the entry hall provides a visual connection and coherent sense of progression through the home.
The previously constrained single bedroom was enlarged, with additional windows providing natural light throughout. The reconfigured space includes a new bathroom as well.
Throughout the apartment, we see a sense of finely detailed design, with bespoke joinery and innovative storage solutions, like the walk-in wardrobe in the primary bedroom and a floating sideboard in the open living room.
Elsewhere in the home, imagination has taken hold with the improvements, including a former wall cabinet that now accommodates the guest bathroom.
The color palette is deliberately light, enhancing the sense of scale and space of the interior. This allows the colorful furniture and accessories to take focus and add nuance to the space.
For this unique gallery, we start off with a set of photos from the finished project. Next, you’ll see a set of before-and-after shots that help clarify the transformation.
Photography: Rory Gardiner
The dining area is part of the larger open plan space at the center of the home. Here we see how elements like the natural wood dining set, contemporary purple sofa, and multicolored rug offer texture and variety in the white space.
Moving back a bit, we see the large window that opens up the visual space between the entry and kitchen areas. This helps emphasize the space that is here, maximizing its impact.
The kitchen is packed with storage options, courtesy of sleek white cabinetry that runs the full height of the space. A minimalist streak makes for a compelling, singular room.
The bathroom boasts a simple, minimalist floating vanity in white and chrome, set against a honeycomb textured white wall.
The primary bath is awash in white marble, adding a hearty textural element to the white minimalist look. A large soaking tub is framed in glass, while a slim upper window offers some sunlight to the room.
The primary bedroom cedes its only instance of color to the bold blue bedspread, with a floating white bedside table mounted on the wall nearby. Large windows afford maximum passive lighting.
The bedroom makes use of large wall-size mirrors to help visually expand its size. A small window over the doorway extends the connectivity through to the rest of the home.
A cozy home office space features a built-in desk and abundant shelving, all in white and meshing perfectly with the walls. Subtle instances of color and chrome spike the minimalist palette.
Here we come to our selection of before-and-after photos, allowing you to see the transformation in full:
Here we see how a once-plain and closed off room becomes a luxuriously open space, with direct kitchen access and a brighter palette.
The kitchen has perhaps the most dramatic transformation, with the pristine white cabinetry and sleek appliances at left replacing the dank, claustrophobic space at right.
The bathroom also sees a massive tonal shift, from a dark and busy palette to the refreshing white and marble space it is now. The simple bath was replaced by an expansive soaking tub with a glass enclosure for a more open look.
Replacing the natural wood closet doors with mirrored surfaces helps enhance the bright and open feel of the newly remodeled primary bedroom.
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Here we see how the complete color palette shift has resulted in a sleek, modern, and much more welcoming primary bedroom.
Finally, a look at the formerly compact living room shows how much of a vast difference the color palette and open floor plan makes.
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