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13 Top Toilet Paper Brands (Quality Does Matter)

Curious about top toilet paper brands? Here are some of the top brands in the US. From strength and softness to environmental sustainability, these brands have a lot to offer. Check them out to find the one that works for you.

Hands reaching for the toilet paper in the bathroom.

Toilet paper is essential. When it works, it really works. When it doesn’t work, well, then you have an unfortunate situation on your hands. You just can’t get by without good toilet paper. Are you curious about the top toilet paper brands? Are you looking to switch up your own toilet paper? Then have a look at the list below. You have tons of options when it comes to toilet paper, so you’re sure to find the product that will work best for you and your family.

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Amazon Brand – Presto!

Amazon Brand - Presto! 308-Sheet Mega Roll Toilet Paper, Ultra-Soft, 24 Count

You’ve got to love a toilet paper brand with an exclamation point in its name. Or maybe you don’t like exclamation points before you’ve had your coffee. Either way, you have to admit that Amazon makes good toilet paper. Amazon has come a long way since the days when it only delivered books. These days, you can your basic needs delivered from Amazon, too. It’s simple, it’s convenient, and it doesn’t require you to leave your house.

Amazon Presto! toilet paper comes in lots of options. From ultra-soft to ultra-strong, Presto! toilet paper has everything you need. This toilet paper is thicker than a lot of other brands, and it’s designed to leave less lint behind. Since it comes in a mega roll option, you won’t run have to order more for a long time.

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Angel Soft

Sample products of Angel Soft toilet papers.

You want options? Angel Soft has options. This California toilet paper company has a huge range of toilet paper products. From regular-sized rolls to mega rolls, Angel Soft toilet paper is on a mission to meet your family’s bathroom needs. You can even get toilet paper with a scented tube. Do you want your bathroom to smell like linen or lavender? Now it can.

As you might have guessed, Angel Soft toilet paper is known for being, well, soft. However, it’s also stronger than a lot of people realize. It was designed to balance both softness and strength, so if you’re one of those people who need both, then Angel Soft has got you covered. Plus, this toilet paper is low-cost compared to a lot of other brands, so if you’re making adjustments to your budget, then switching to Angel Soft can help you save. You can buy Angel Soft online or in your regular grocery store.

Aqua Soft

Aqua-Soft Toilet Tissue - Toilet Paper for RV and marine - 2-ply - Thetford 03300 (Pack of 4)

Not to be confused with AquaSoft contact lenses (that would be an awkward misunderstanding), Aqua Soft is a line of toilet paper for RVs and campers. If you own an RV, then you know that RV septic systems can’t handle regular toilet paper. Ordinary toilet paper clogs RV toilets. Aqua Soft prevents that problem.

Aqua Soft toilet paper dissolves fast. It’s completely biodegradable, so it’s safe for your RV’s septic system. Plus, it’s about as soft as you can get for an RV-safe toilet paper. You probably won’t find Aqua Soft in your regular grocery store unless your community has a lot of RV enthusiasts. You can find Aqua Soft online or in specialty camping stores, though.

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Aria toilet papers

Aria Premium toilet paper is the perfect choice for those who care deeply about the environment. The Aria company has a complete line of paper products from toilet paper to paper towels. This company focuses on sustainability and giving back. For every tree that Aria uses to create its paper products, Aria plants three more trees. Even the packaging is more sustainable than other toilet paper packaging. If you want to do something good for the environment, then order some Aria toilet paper online. All orders come with free shipping.

Now, what about the quality of the toilet paper? This paper is thick, strong, and high quality. As a matter of fact, it’s thicker than a lot of other sustainable brands. It also comes in a mega-size, so it’ll be a while before you have to order your next round.


Sample products of Charmin toilet papers.

Charmin is a classic. You’d be hard-pressed to find someone who hasn’t used Charmin at one point or another. Remember that family of cartoon bears who are weirdly obsessed with each other’s bathroom habits? Those are the Charmin bears. Those bears have a lot of options when it comes to their toilet paper. After all, Charmin comes in soft options, strong options, mega roll options, and a lot more. They even have flushable wet wipes. Charmin is readily available at virtually any grocery store, too. Basically, Charmin has all of your toilet paper needs covered.

Charmin toilet paper is of high quality. Whether you go for the soft or strong option, you get high absorbent and well-made toilet paper. Since it’s so absorbent, you won’t have to use much of it, so you get your money’s worth. If you’re a toilet paper enthusiast, then you’ll know that Charmin doesn’t leave any residue behind.

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Sample products of Cottonelle toilet papers.

Remember the toilet paper commercial that involved a British lady asking people about their “bums?” That would be the work of Cottonelle. Cottonelle is responsible for a lot of toilet paper innovation. You wouldn’t think that there’d be a lot of ways for toilet paper to innovate, but you’d be wrong. Cottonelle has created various textures for a clean comfortable bathroom experience.

What kind of textures can you get with Cottonelle? Well, there’s the rippled texture, for one. If you really need to get the job done, there’s a flushable wipe option. With Cottonelle, you get a range of options from strong to ultra gentle. Whatever your toilet paper needs may be, Cottonelle has the option to cover those needs. Find Cottonelle products online or in your grocery store.

Great Value (Walmart)

Sample products of Great Value (Walmart) toilet papers.

Great Value toilet paper was designed to be, well, a great value. In other words, you get a lot for your money. It’s a great value, but it isn’t “cheap” quality. As Walmart’s own line of toilet paper, it comes in a lot of options. Whether you want soft, strong, or a combination of both, this toilet paper has what you need. It also comes in a range of sizes, so if you live by yourself or in a large family, you won’t have to worry about running out. Find Great Value toilet paper in your local Walmart or online.

This toilet paper is known for its durability and reliability. It’s fairly no-nonsense, but it gets the job done. It’s designed to be clog-free, too, which is great for your septic system. It also provides the absorbency that your bathroom needs.

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Kirkland Signature (Costco)

Kirkland Signature (Costco) toilet paper

Does your family shop at Costco? In that case, you know all about buying in bulk. If you have a large family and a Costco membership, then you can’t go wrong with Kirkland Signature toilet paper. This no-frills toilet paper is designed to take care of your family’s needs without adding anything you don’t need. You can get your own enormous package of toilet paper at Costco, or you can order online.

Kirkland Signature toilet paper is a cost-effective choice. It provides everything that a toilet paper should have, such as strength and comfort. Since you get to buy it in bulk, it’s also cost-effective. That’s why a lot of large families swear by the Kirkland Signature brand.

Quilted Northern

Sample products of Quilted Northern toilet papers.

Here’s another classic toilet paper brand. This brand is a staple in lots of American households. Quilted Northern has all kinds of options to satisfy every toilet paper user that you know. Soft? Strong? Ultra-plush? Eco-friendly? Yep, Quilted Northern has those choices. Their rolls also come in various sizes, so if you go through toilet paper quickly (we’re not judging), then Quilted Northern has some great options for you. This brand is readily available at most grocery stores, but you can also buy it online if you don’t want to leave the house.

Did you know that Quilted Northern was the first brand to put toilet paper on a roll? We’re not exactly sure how people were storing their toilet paper before that, but apparently someone had to do it first, and that someone was Quilted Northern. Since then, Quilted Northern has created all sorts of toilet paper innovations, resulting in softness, strength, and cost-effectiveness. Quilted Northern creates a comfortable bathroom experience.

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Sample products of Scott toilet papers.

Here’s a no-frills, no-nonsense toilet paper that just gets the job done. Meet Scott toilet paper, everybody. Scott has a range of toilet tissue products, including flushable wipes. As a matter of fact, Scott has a great line of paper towels, too. When it comes to toilet paper, Scott has options. You can choose from a wide range of textures and sizes. You can even buy toilet paper without the roll to minimize waste. Find the Scott brand in your grocery store or online.

Scott is a popular brand of toilet paper, and it’s easy to see why. It’s comfortable, absorbent, and covers your bathroom needs. This toilet paper is known for its thickness, which means that it’s extra absorbent. For a combination of softness, strength, and cleanliness, many people prefer Scott.

Seventh Generation

Seventh Generation toilet paper rolls on a storage area beside folded sheets of clean white linen.

Seventh Generation is a line of natural products designed for families. This brand considers the environment and the people who use their products. They aim to avoid waste, maintain sustainability, and use ingredients that help the people who use them. You won’t find anything artificial in these products and goes for their toilet paper, too. Their bath tissue is 100% recycled material, so you can feel good about using it. It’s also whitened without chlorine bleach, so you can feel good about using it for an entirely different reason. You can find these products in grocery stores and pharmacies.

Seventh Generation is good for people and good for the environment, but what about the quality of their products? Well, their toilet paper consistently gets 4-star ratings. This bath tissue is soft, so those who prefer a little gentleness tend to enjoy this product.

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Up and Up

Sample products of Up and Up toilet papers.

What’s on the up and up? This toilet paper. Up and Up is Target’s line of products. They sell all kinds of household essentials from cleaning products to food products. What about their toilet paper, though? Well, it’s simple, straightforward, and gets the job done. It comes in lots of options and sizes. Basically, it provides everything that you need without any overpriced extras. You can find it at your local Target, or you can order it through Target’s website.

Up and Up toilet paper feels soft and comfortable, but it’s safe for your septic system. It also has the strength and absorbency that you and your family need. Since it comes from Target’s line of products, it’s also cost-effective. For a lot of families, this brand of toilet paper makes the best choice.

Who Gives a Crap?

Sample products of Who Gives a Crap toilet papers.

Did we include this brand because the name amuses us? Yes. Does this brand have a lot to offer? Also yes. So let’s talk about Who Gives a Crap toilet paper. First of all, it’s made without trees. Instead of trees, it’s made with forest-friendly bamboo. Second, 50% of the profits go to building toilets around the world. About 40% of the world doesn’t have access to toilets, but this brand aims to change that. You can get this toilet paper through their website. You can make a one-time purchase to try it out, or you can subscribe and have your toilet paper delivered on a regular basis.

Now, aside from the amusing name and the global impact, what else does Who Gives a Crap have to offer? Very soft toilet paper, as it turns out. Who knew that bamboo could create a luxury toilet paper experience? This toilet paper is 3-ply, so it’s also super absorbent. Basically, you get environmentally friendly toilet paper without all the scratchiness. Everybody wins.

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