Tumble Rugs are having their moment—and it’s a big one. You’ve probably seen them pop up on your Instagram feed, Pinterest boards, or your neighbor’s living room. And there’s a good reason for that.
Here’s the “Tumble Rug” Popularity Growth Chart
What started as a solution to tired, overpriced rugs has become the go-to for anyone looking to upgrade their home’s style without the stress. Tumble (Tumbleliving.com), founded by Justin Soleimani and Zach Dannett, is skyrocketing in popularity. Think 1900% popularity growth.
These guys cracked the rug code: machine-washable, spillproof rugs that actually look good, are pet and kid-friendly, and—wait for it—don’t cost a fortune.
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The Origin Story
I’m a sucker for origin stories, so here it goes (from the Tumble website in case you care). Soleimani and Dannett, no strangers to the furniture world, were frustrated with what they saw: high-priced, outdated rugs that didn’t hold up to everyday life. So they went rogue and created Tumble—rugs that meet your lifestyle instead of forcing you to tiptoe around spills, messes, and the occasional pet disaster. They wanted something fresh, affordable, and practical without sacrificing style. They’ve nailed it.
What Makes Tumble Rugs Stand Out?
Let’s break it down. Tumble rugs come with a built-in spillproof system thanks to a water-based coating used in medical-grade and outdoor clothing. The idea is simple: separate liquids from the fabric before they can sink in and ruin your day. Plus, the coating is invisible and doesn’t change the feel of the rug—so yes, it still feels soft, not like a plastic tarp (you’re welcome).
And they didn’t stop at just making the rug itself durable. Each standard Tumble rug comes with a cushioned non-slip foam pad that keeps it securely in place. It’s basically a must-have if you’ve got kids or pets tearing through your home like it’s their personal racetrack.
Do they look good?
Yeah, and that’s a huge part of their growth. Here are some of their best sellers:
Amara
Source: Tumbleliving.com
Azra
Source: Tumbleliving.com
And my personal favorite… the Penelope
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Penelope
Source: Tumbleliving.com
These are just three of many to choose from.
What Are They and How to Take Care of Them?
These rugs are pretty much foolproof. Got a spill? Toss it in the washing machine. Yeah, you heard that right. All Tumble rugs fit in a standard washer and dryer. For the best results, throw it in with any stains facing out. Then wash it cold, tumble dry on low, and skip the fabric softener and bleach. If you want to airdry it, that works too. You don’t even need to bother removing the non-slip grippers stuck to your floor—they can stay put and just get rinsed in the sink when needed.
Vacuuming is also a breeze. Just make sure the vacuum’s on its lowest setting, and avoid the rug’s edges to keep it looking sharp.
Pet, Kid, and Life-Proof
Whether it’s juice spills, pet accidents, or a kid with an affinity for toppling snacks, Tumble rugs are ready for it. The spillproof coating keeps liquids from absorbing, and since they’re machine washable, any mess is a quick fix. Oh, and if you’re concerned about chemicals? Don’t be. These rugs pass U.S. safety standards and are OEKO-TEX certified, meaning they’re free from harmful substances like PFCs, BPAs, and heavy metals.
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Pros and Cons
Let’s hit the pros first:
- Machine Washable: Life happens. But you don’t have to freak out every time it does.
- Spillproof: This is a big deal if you’re someone who, like most of us, enjoys coffee (and the occasional red wine) on the couch.
- Non-toxic: They’re OEKO-TEX certified, so no worries about harmful chemicals lurking in your floors.
- Kid/Pet-friendly: No more tiptoeing around, hoping Fido doesn’t have an accident.
- Comes with Rug Pad: It’s soft, cushioned, and included—so no extra trips to the store.
But there are a couple of trade-offs:
- Not Ideal for Rolling Furniture: The cushioned pad makes it less than perfect for use under a rolling chair or office furniture.
- Only Works on Hard Surfaces: The pad design isn’t great for carpet, so you’re better off using these on wood, tile, or other hard floors.
Tumble Rugs are blowing up for a reason—they make life easier without compromising on style. The founders’ vision to disrupt the tired old rug industry has taken off, and now we’ve got a product that adapts to our homes, not the other way around. Whether you’re a pet parent, have toddlers in tow, or just want something hassle-free that looks good, Tumble’s got your back—and your floors.
Disclaimer: I’ve not purchased a Tumble Rug. This article, like many others I publish, is intended to highlight trends, including trending brands and products. This is not a review.
